Corona Discover was a project by Corona Extra – Beer, in partnership with some hotels in Rio, with the objective of bringing tourists to discover a new way of living in Rio de Janeiro.
Places that Cariocas almost don’t go to, tours outside the common tourist route.
A campaign that started from an idea of the Tamanduá Agency team.
Watch the launch video below:
Client: AMBEV / Accor
Product / Service: Turismo
Creative Concept: Come and experience Corona Discover.
Diretor de criação: Cris Marroig
CopyWriting and Script: Marcus Monteiro
Planning: Cris Marroig
Client Approval: Luis Rossi e Jonathan Santos
Influencers: NaRuaaDois e Edilaine Barbosa
Partner Tourism Agency: Rio Hiking / riodiscovery.com.br/